How to Use Pinterest for Your Business and Developing a Strategy
Pinterest is a great social media platform for users are actively searching for inspiration and new ideas. Users can use Pinterest to search for images, collages, GIFs, videos, how-tos, recipes, DIY projects, etc. However, it is also a great place for businesses because the great thing about Pinterest is that it is also similar to a search engine. Similar to a search engine, users can look up anything that they are looking for all because they are putting in a specific word or keyword. After they search the specific word or topic that they are looking for, results show up and the users can then scroll through until they find what they need. Because Pinterest is built similar to a search engine, it is a great platform for businesses to use. Businesses can use Pinterest to garner more traffic to their website and potentially make more sales.
Pinterest is simple and easy to understand and use. To use Pinterest for your advantage to help your business, it’s important to follow the following steps.
Sign up for a business account. Business accounts allow you to see better insights of what your audience likes. These insights will let you know what pins are being pinned the most, what pins are being viewed the most and what viewers are actively clicking on.
Claim your website. After you set up a business account, it is important to claim your website. Claiming your website allows you to see what pins are being pinned straight from your website. You’ll be able to track what pins exactly are doing well and what your followers/customers like to see more of. Claiming your website is fairly. Once you enter your website to claim, you are given a code to copy and paste on your website. After that is done, Pinterest verifies within 24 hours and after, your website is claimed for you to track analytics based off of your own website.
Enable rich pins. Enabling rich pins is great for SEO because you’ll be able to show a better description on your pins. When rich pins are enabled, users can see the description of the pin and this alone will allow them to decide if they want to know more and click on the website or exit out.
Use the right keywords and titles. Keywords help with rich pins and SEO. Similar to SEO, when you have the right keywords, this will allow your pin to end up in the search results when users search up a specific item. So if your pin is about a yellow dress, it is important to use the right keywords to be detailed to rank higher on Pinterest. So you could say something along the lines of, “The perfect yellow dress for the summer.” This is a great description for the pin because it describes the pin while also using the correct keywords to help rank on Pinterest’s search engine.
Create boards. Creating boards is a great way to keep your pins organized. This will help your followers and users in general to easily search for a specific pin. You can create as many boards as you like but remember to use keywords when naming your boards. So if you have a board specifically for makeup and beauty related posts, make sure that your board is titled as “beauty” or something related. Then, in the description of your board, use the keywords in it so that your followers know exactly what this board is about. If a board has specific topics in it, you can also create sections in your boards. So if your board is about makeup, you can have sections in that board to fully organize your pins. You can create as many sections as you’d like so you can create one for “eyeshadow,” “lipstick, “eyebrows,” and so forth. This will help you to organize your pins and help your followers to find exactly where all of your pins are. Also, keep in mind to create boards that are relevant to your audience. If your audience is following you solely because of your beauty boards, there is really no need for a fitness board.
Rearrange boards to your liking. Once you claim your website, you are able to rearrange your boards and have featured boards. So if one of your boards is specifically for your blog posts, you can move that board to the top of your boards to make sure that your followers see this board first. Also, you can change your cover photos as well. This is optional and depends on preference but once you claim your website, you are able to add a cover photo to each board. You can make them all match if you want or you can use different cover photos for each board.
Create your own pins. It’s fine to pin others’ pins but if you want a more personal connection with your followers, it’s important to create your own. Create visually appealing pins where it makes people want to view the pin and click on it. Vertical pins and just long pins in general tend to do better on Pinterest. They are visually appealing and they make users want to view the pins more and potentially click on the link.
Include links in your pins. When you upload pins to Pinterest, you are able to add a link to it. This will help you garner more traffic to your website and potentially more sales. You can choose whichever links you want your pins to include and any time your followers click on a specific pin, it will take them directly to whichever link you placed in it.
Be consistent with posting. It is important to be consistent with posting. This helps to garner more monthly viewers and users. With more monthly viewers and users, this can lead to potential new readers and customers. If you are unable to pin consistently, you can use Tailwind. Tailwind is a great service for you to use to help you schedule unlimited posts to Pinterest so that if you have a busy schedule ahead or going on vacation, Tailwind will do the job for you without you having to press a button.
Lastly, join group boards. Group boards help you to garner more exposure to your pins. It is best to join group boards where the engagement is active and high. So if you joined a group board with 2,000 followers and you pin one of your pins to it, your pin is now being exposed to potentially 2,000 more people. You can join as many group boards as you like and you can also use Tailwind to schedule pins to group boards.
Pinterest is perfect for your business. Using it correctly and consistently will help you garner more traffic to your website and potentially new customers. These tips above will help you to use Pinterest to its fullest potential and then, you’ll be able to help your business out as well. It’s perfect for not just small businesses but every business in general. Pinterest has changed the way businesses work as they have helped them to increase traffic, brand awareness and sales. These tips above will help you to use Pinterest for your business.