How to Use Your Down Time to Work on Your Business
During time off or down time, often, people use it to catch up on errands or to relax a bit. They use it to sometimes lay around or just have a lazy day. But using down time to work on your business can be beneficial for you and your business in the long run. For those of you who may have some time on their hands, it’s important that you know how to use your down time wisely. There are so many different ways to be productive and tips on how to work on your business.
Firstly, instead of waking up and going on social media, it’s important that you first meditate. Meditate to relax and let yourself get to know your breathing, surroundings and your body in general. It’s important to start the day with a fresh mind and good energy.
Write a to-do list. Having a to-do list will help you to figure out what needs to be done and what assignments you can accomplish. This will prevent you from being lazy and lounging around so when you see tasks on your to-do list, it can influence and motivate you to want to get started on your work.
If you are going to be home for the day, start tackling on your to-do list. Look through your website for any improvements that can be made. This can include double checking if links are working, if you need to make any redirect links or if you need to change any broken links. This can also include updating sold out products. If you listed a product a few months ago that would be great for you readers, it’s important to double check if they are still in stock. If not, you may want to link an alternative.
Use this time to research anything you may need clarity on. When working on a business, we tend to get busy and forget to do a few things. So use this time wisely to research fully about anything that you’re confused about. This can include researching more about SEO or how to fully use wordpress org to your advantage.
Related to looking through your website for any improvements that can be made, this can also mean updating old posts. If you see an old post that can use some tweaking or if you learned more information about a topic, you can edit that old post with new information that you’ve learned. Check back on old posts that didn’t do so well and try updating it with new information and photos. Or if the post doesn’t relate to your business anymore, try deleting the post or combining posts together.
Double check due dates, reminders, finances, etc. Sometimes, we get so busy that we forget if a subscription is renewing. For example, double check your website’s host to see if you need to renew it anytime soon. Check to see if any payments were made to you for your business. For example, if you sell something, double check to see if any orders were made and if you received the payments. Double check to see if you’ve made all of your expenses because no one likes a late fee.
Review your analytics. Double check to see what posts are doing well and what aren’t. What are your customers or readers interested in? What do they like seeing? This can be your analytics for your website or your social media. This is a great way to see who’s visiting, how many views you get per month or per day. After you review your analytics, double check what you can do to improve. If a post you wrote about how to start a blog is garnering traction, try writing a post related to it by having a follow-up post with tips on how to maintain the blog.
Respond to emails or clear out your emails. Sometimes, we’ll get emails from companies that we never subscribed to or there will just be too many emails. Use this time to sort through which emails are spam, what needs to be unsubscribe or what’s not important and can easily be deleted.
Plan ahead. Have a content calendar or an editorial just so that you can see when all of your posts are due and when you they are being scheduled. Having some sort of schedule will help you to determine what posts are coming up or what posts you need to work on. This calendar can be used for your blog and your social media account. Plan what posts need to go on Instagram, Facebook, Twitter, etc. Use the calendar to see what days are available for a new post or what days are jammed with too many posts.
Set goals or reevaluate your goals. It’s important to recheck your goals to see if you’ve accomplished any or reevaluate them to see if you still want to accomplish this. Afterwards, you can set new goals for you to accomplish. Setting goals help you to keep your business running and to motivate you to do more for your business.
Automation. Sometimes, we get busy which is why having automated tools will help you. Schedule posts for Instagram by using Planoly. This way, Planoly will schedule your posts for you for days that you are jam packed with things to do or if you just didn’t have time to manually schedule your post. Use Tailwind to schedule your pins for you so that you always have content or pins for your followers. Also, scheduling your blog posts will help you out as well. Once you set a time and date for your post, your blog post will be published during that exact time. This is great for those who cannot manually make a post live or if you’re just too busy to do it in general.
Sometimes, when you’re doing errands or if you have a long commute to work, it may be beneficial to listen to a podcast. The great thing about podcasts is that there’s one for any field of career you’re in. So if you’re looking to listen to a podcast to help you with your business, there’s plenty for you. Listening to a podcast can help you to be inspired and motivated. These podcasts can give you advice and help you with your business and life in general.
Networking. Use your down time to go out and network with people. If you know there is an event going on in your area, try making time for it so that you can network with people. Networking with people can help your business in the long run. It is a great way to meet people and form relationships.
Although relaxing and having a lazy day sounds amazing, using your down time to work on your business will be more beneficial. Using your down time to work on your business will help you down the line when you realize a link is broken or if a post needs to be updated. So instead of lounging around and laying in bed, try using that time to be productive to work on your business.